Marketing Study of Pirilla PLC Essay Example | Topics and Well Written Essays - 3250 words

Marketing Study of Pirilla PLC - Essay Example Typically those engage with international marketing devotes their time on making strategies on how will they penetrate markets or countries provided that they must understand the environment, culture, society, politics, and economics of the country they wish to penetrate. This is important for every aspect of the country they wish to penetrate because somewhat or somehow people are influenced by these factors. These factors may have little, great, or no effect when it comes to purchasing behavior of the people, theory participation when it comes to new products, the society's economy and also consumers in a certain country is greatly influenced by its religion. For example, in India, cow is a sacred animal, if you plan to penetrate the market of India and tried to sell hamburgers in it, people might get mad or somehow your business will soon collapse because no one will buy your hamburgers. In the case of Pirilla PLC, we are pertaining on how we can penetrate other markets if we are to sell snow scooters. In understanding the environment, you cannot sell snow scooters in tropical or warm countries, of course it is useless. Snow scooters are made for countries which experiences winter and countries which all throughout the year is covered with ice. In checking qualifications of the countries which needs snow scooters, European countries qualify for this. Going international is... The main advantage of going international when it comes to marketing is that, there is a possibility for the company to have a bigger profit and sales. Some company often start with this, their neighboring countries are also looking for the same product found only in one country. This gives rise to more demands by other countries, the company of course will provide the demand, and then this becomes the starting point of all the business that will provide demands for other countries. Sooner or later, those firms who provided the product realized that they are making much more profit than just selling their product to just one country only. Another advantage is that you will be able to compete with other producers, and compare your products to the others. This is true when it comes to selling snow scooters to a common market, you will be able to look at competitors and be able to compare other snow scooters from the company's product. A possible disadvantage on going international mayb e is that the company is interfering with local competitors of that country. Another possible disadvantage is that the company destroys culture of the country especially by interfering with the market of the local competitors, this case happens to when McDonald's was introduced to other countries. The regular diet of the people was distracted when McDonald's was introduced. When it comes to the selection of countries for the target market of Pirilla PLC, Luxembourg is a good choice to introduce the snow scooters, especially the deluxe model. Luxembourg as being one of the richest countries in terms of GDP can afford and surely will need the services of a snow scooter. Also climate in Luxembourg is not too cold,

Statistics Project Research Paper Example | Topics and Well Written Essays - 2000 words

Statistics Project - Research Paper Example So aaccording to given conditions we state that null hypothesis and alternative hypothesis will be There are various statistical packages designed to carry out quantitative data analysis, the most widely used package is SPSS. SPSS enables the researcher to input raw data modify or reorganize the data once inputted and then perform a wide selection of analytical techniques (Blaxter, Hughes & Tight 2001). The scales utilized within the test instruments will be designed to denote the use of detailed statistical algorithms on collected data. Preliminary data analysis will include descriptive statistics, which will encompass univariate analytic techniques such as means, modes and standard deviations, and exploratory descriptive statistics, which will ascertain if the data collected, is normally distributed. So the Pearson correlation (r) of popularity and math scores is equal to -0.368. So according to this small value of correlation coefficient we conclude that there is a week negative association between these variables. This may imply as popularity level increases, math test scores decreases and vice versa. We use correlation method to determine whether some variable that's not under our control is associated - correlated - with another variable of our interest. Correlational studies aim at identifying relationships between variables. So i Test Statistic By using formula t = , = = = -1.1194 Scatter Plot Critical Region: t 2.048 Do not reject Ho, because the calculated value is not fall in the critical region. Conclusion: Do not reject null hypothesis so we conclude that there is no significant linear association/relationship between level of popularity and math test score. So in the relationship between children's level of popularity with their peers and their performance in academic tests they respond that there is no significant relationship between these popularity level and their maths scores. Descriptive Statistics The Descriptive procedure displays univariate summary statistics for several variables in a single table and calculates standardized values (z scores). Variables can be ordered by the size of their means (in ascending or descending order), alphabetically, or by the order in which we select the variables. Simple it is a useful procedure for obtaining summary comparisons of